The GS Platform Back Office is used to operate and monitor your iGaming business. Within the Back Office, users can set all the parameters for the website including centralised management of all player accounts, products, and operating markets.

This includes

• Player marketing campaigns, for acquisition, retention and reactivation
• Transactional management of deposits, payouts, bet types, payment methods and other financial transactions.

Our in-house signature CRM system provides a fully customisable customer journeys and statistics for new player onboarding, segmentation, and marketing lifecycle management.